Thicket Labs | A scalable product strategy hinged on a sustainable business model
We worked with the founder of Thicket on repositioning the company to be more scalable. We conducted competitive analysis, a feature audit, and product positioning exercises. Working closely with the executive leadership, we were able to frame the problem, and redesign the digital product to become a self-sustaining SaaS platform that empowers users to make decisions based on a sequential and data-powered user experience. We focused on clarity of messaging, and a thoughtful connection between the product's data infrastructure and user interface. We also supported Thicket with writing and designing their pitch deck to scale and succeed, with focus on highlighting their business model, track record, key use cases, and how the product works, leverage effective visual storytelling of tech narratives.
Incheon Startup Park | A compelling purpose-driven pitch deck narrative
We worked with the New York representative of Incheon Startup Park on redesigning the incubator’s pitch deck to attract global partners and ambassadors to the vision of ISP, with focus on Inchecon City as the ‘Silicon Valley’ of Korea. We highlighted the breadth and depth of ISP’s work scope and supported them as a key mentor and ambassador who enables their startups to grow.
Disobedient Daughter | An eclectic brand design for a vintage popup with a twist
We worked with the founder of Disobedient Daughter, a popup vintage shop that shows up on different streets in New York on weekends, attracting a wide array of tourists and locals with its unique ‘Uhaul’ store. We worked with Connie on reflecting the eclectic spirit of the brand through a brand identity that looks like rough sketches, on purpose, representing the concept of vintage as ‘scrappy’ ‘adventurous’ and ‘hip’.