Red Zebra Design is a small design consultancy founded in Brooklyn NY in 2024. We help startups launch and exist to enable your company’s growth at various key milestones of its maturity. Don’t hesitate to get in touch.

We explore new technologies but hinge our process on people. We will use ai where it adds value and streamlines a process. We won’t propose it to solve everything.

Diligence

We thoughtfully invest our time and energy into exploring the various industries and spaces where you excel and thrive to ensure quality. We phase projects to allow for a successful process.

Our core values drive the Creative process.

Empathy

We immensely value the research opportunity every project brings and the needs pf your customers and your market spaces. We dive deep at every step to uncover gems.

Collaboration

It’s all about people. When technology and processes are core to operating models, people is often where the opportunity, challenge, and vision lies. We partner with you to uncover those.

Communication

At every phase, we make sure we communicate our findings, needs, and next phases with you to stay engaged and involved along the way. This helps create healthy alignment all along.

Delight

Our outputs ensure delight. We prioritize usability and ease of use. While human behavior takes time to change, with delight it becomes easy and seamless. We work to achieve that.

Ethics

Our team values ethics before anything else. We are high on respect, appreciation, transparency, and wellness. We bring those values to the forefront into each project and relationship.

With over 15 years of experience working as a Design Strategy Expert (CX/Products/Brands), having worked at large organizations like McKinsey & company, Mailchimp, and MetLife in NYC, and having taught Design Thinking classes to 90+ students at the BBA program at Parsons, Limassol Zok founded Red Zebra Design to serve companies of various size innovate, excel, and launch, by engaging them in the User-Centered Design process, while highlighting their key competitive advantage in their respective busy markets.

Meet our independent collaborators

Jennifer Soto

Jennifer is a Junior Creative Strategist who is passionate about ai, data, sustainability, branding and market research as a discipline. She is detail-oriented and driven by applying insight to meaningful questions. She is curious and eager to learn and grow. A recent graduate from the Parsons BBA program, Jennifer is a smart strategic thinker.
Andrew Chandler

Andrew is an end-to-end Product Designer who helps clients and companies succeed by applying his deep UX research and design skills to enable digital transformation at scale. He has worked at companies like McKinsey & company and McGraw Hill, helping them craft digital solutions and is known to pay attention to details while keeping a braod picture view.
Romy Raad

Romy, founder of SunnySideUp, is a key partner to RZD. Romy excels in creating Branding and Marketing narratives and her agency focuses on the expanding UAE market. We work with Sunny Side Up on key client contracts that help expand our outreach and exposure to innovation opportunities in the world.
Maggie Blaha

Maggie is a fantastic Content Strategist with ample experience in the industry having worked with tech companies like Mailchimp Instacart, NYLA, and the CNN. Maggie focuses on scalability, brand tone, and the audience’s needs, as she crafts her work, helping align stakeholders throughout the process.

Our clients

Incheon Startup Park

Incheon Startup Park is a startup incubator in the city of Incheon in Korea. They incubate startups in various sectors and seek to support Korea’s economy by partnering globally with various companies to solve their problems as a case study for the startups’ development in their sectors in the Asian market. We partnered with them to help with Presentation Designs and support themas a global ambassador.
Disobedient Daughter

Disobedient Daughter is a new vintage popup truck in New York City that sells thrift items on weekends in a new location each time. Known for its quirky, unique, and eclectic items, we partnered with Disobedient Daughter to create their new logo design and brand identity that reflects their character.
Thicket Labs

Thicket Labs is a data-powered engine that helps teams collectively collaborate on ideation and strategic decision making for social good. We partnered with Thicket to help shape their new business model, design strategy, and product design to successfully provide a compelling user experience and a useful and affordable product for their clients.
AboutThem

AboutThem is a “sustainability” marketplace in the UAE that is establishing themselves in the market with strong focus on their values around Ethical Shopping and Community Building, through their approach to bridging gaps in the community through storytelling and highlighting Small Enterprises.
Kids Camps

Kids Camps is an ai-powered platform for busy parents to sign up to camps all year long based on their child’s preferences. Its competitive advantage is that it’s a smart planning tool and a marketplace all at once, while enabling a strong grassroots family community to grow, starting from Atlanta, Georgia, through innovative features that make it stand out.