In 2024-2025, we worked with various clients, helping them craft design experiences focused on unique and competitive value propositions. We can’t wait to solve your pressing problems through delightful user-centered design.
Kids Camps
Designing a new ai-powered platform that solves a key problem for parents and makes signups easy.
We are working with the founder of a new Kids Camps platform on the Design Strategy of the product and startup, so that it is successfully competitive in its sector. We are conducting thorough market research, identifying key competitive advantages and uncovering the needs of its audience, while designing an appealing digital interface for its customers
About Them
Setting a new vision for an online ethical marketplace that focuses on storytelling around local brands
We worked with SunnySideUp on repositioning the brand “AboutThem” to be more successful, unique, competitive, and scalable. We conducted thorough market research, competitive analysis, and a comparative UX audit. We framed the problem and set the vision for the company to become a sustainable business and a double-sided marketplace that empowers Small Enterprises and their consumers to ethically sell and purchase with confidence.
Thicket Labs
Redesigning and repositioning an ideation SaaS product to be competitive and scalable through a sustainable business model strategy
We worked with the founder of Thicket on repositioning the company to be more scalable. We conducted competitive analysis, a feature audit, and product positioning exercises. Working closely with the executive leadership, we redesigned the digital product to become a self-sustaining SaaS platform that empowers users to make decisions based on a sequential and data-powered user experience, and supported Thicket with a pitch deck that will help them scale and succeed.
Disobedient Daughter
Crafting a kitsch and eclectic brand design for a vintage popup NY truck concept with a twist
We worked with the founder of Disobedient Daughter, a popup vintage shop that shows up on different streets in New York on weekends, attracting a wide array of tourists and locals with its unique ‘Uhaul’ store. We worked with Connie on reflecting the eclectic spirit of the brand through a brand identity that looks like rough sketches, on purpose, representing the concept of vintage as ‘scrappy’ ‘adventurous’ and ‘hip’.
Walking Meetings App
Compelling professionals to rethink the way they work to be more productive and well during work hours
We worked independently on designing a mobile app for scheduling, planning, and managing walking meetings with colleagues. We conducted thorough research, including interviews and market analysis, saw an opportunity in the wellness market, and designed a product and a pitch deck that shows the business value of the tested and validated MVP.
Kids Camps
Extending a brand to a social media strategy that engages through compelling content and visual appeal
We are working with the founder of a new Kids Camps platform on the Design Strategy of the product and startup, helping extend the brand beyond the product. We conducted a competitive analysis of social platforms in the same sector, and carefully designed posts that reflect “community” and align with the company’s vision, character, and brand promise.